Wellbeing for all Life!
Creating a sustainable world today, tomorrow, together.
A Little StorY
The founders of Amcara, Phil & Tor, have been working (learning / playing) in the field of human values, culture and consciousness for over 25 years…. 
In 2019 we saw a quote that changed everything:
Quote: “I used to think the top environmental problems were biodiversity loss, ecosystem collapse, and climate change. I thought that with 30 years of good science we could address those problems. But I was wrong. The top environmental problems are selfishness, greed, and apathy … … and to deal with those we need a spiritual and cultural transformation — and we scientists don’t know how to do that.”  Gus Speth Former Administrator UNDP
This quote spoke to our minds and hearts and inspired a whole new field of development to apply our work to the big societal and environmental challenges on planet earth.  The new question we are exploring is ‘how do values, culture and consciousness create the possibility for sustainability and wellbeing for all life.
What We DO

We are all connected

Our work is based on a very simple idea. We are never not contributing to shaping the culture. In order to create a sustainable outer world (society and environment) we have to evolve and transform our own personal inner world of consciousness. Our inner sustainability and wellbeing (or not) makes a BIG difference to the sustainability and wellbeing of the world. We are all connected!

Our Purpose
An illustration of how the foundation of organisational sustainability is personal sustainability. And that the foundation of societal sustainability is organisational sustainability.

Background photo by Microsoft 365 Library

Picture of open hands holding a flower.

Image created by Chat GPT

Artificial Intelligence

Ai For Global Flourishing

At Amcara, we are committed to understanding how values, culture, and consciousness deeply influence individuals, organizations, and nations. We explore how effective partnerships between humans and AI can directly address global challenges—turning struggles into opportunities for health and prosperity. We imagine a world where technology and human ingenuity come together to create sustainable environments and inclusive economies. Join us in this journey to foster a world glowing with vibrant wellbeing.

Starting with me

Self Assessments

Ready to embark on a journey of self-discovery and personal growth? It all starts with you. We invite you to take one of our free self-assessments. A good place to start would be either:
My Values Self-Assessment
Personal Sustainability & Wellbeing Self-Assessment
Your report will be sent to you in an automatically generated email within a few minutes. Reflecting on your results will help you recognize and evolve your consciousness and start living a more conscious and sustainable personal life today! So, let’s get started!
Start Now

Why we share

One of our core values is Generosity. We think about this as “the openness to share our 'gifts' freely with others, joyfully and willingly and without expectation of receiving anything in return”. To us, ideas, tools and approaches are energetic containers and in order to liberate that energy, we need to make our work free for anyone to use and evolve to create a better world together. If you can build on this work to help make a better world, it is yours with our love and blessings.